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Before creating any chat, there is a more important question to answer:
What do you want people to be able to do with your content?
Attlas is not just a chat. It is a way to transform your knowledge into an accessible experience. That’s why everything starts with intention.

What kind of experience do you want to create?

Your Attlas can take on different roles depending on your goals. For example:
  • Present your products
  • Introduce yourself or your content
  • Help your team
  • Create an interactive channel for your audience
Regardless of the use case, one thing makes all the difference: having a clear objective for your chat. When you do, it becomes a truly useful tool. When creating your Attlas, try thinking about:
  • What questions will people ask?
  • What are they trying to find?
  • What would the ideal answer be?
Your chat is not about everything you know. It’s about what people need to understand.

Organizing your knowledge (Sources)

Once you’ve defined the role of your Attlas, the next step is organizing the content that will power your chat. And here’s an important point: the quality of your chat depends directly on the quality of your sources.

Before adding content: organize

Instead of quickly adding links and files, take a few minutes to organize your content first. Gather everything you plan to use:
  • Links
  • Videos
  • PDFs
  • Texts
  • Pages

Less is more

You don’t need to add everything. In many cases, a smaller collection of well-organized content performs better than a large and confusing knowledge base.
Remember: Attlas doesn’t invent answers. It works with the information you provide.
That means:
  • Clear content → Clear answers
  • Confusing content → Confusing answers

Best Practices Guide

Read more about this in our Best Practices Guide.

How should your chat behave? (AI Settings)

Once your content is organized, it’s time for a step that many people overlook — but one that completely changes the experience:
How does your chat communicate?
Two chats with the exact same content can feel completely different depending on how they communicate.

Your chat is an extension of You

Attlas allows your chat to be more than just informative. It can also be consistent with your communication style. It can be:
  • More direct
  • More educational
  • More casual
  • More supportive
Or exactly like the way you speak to your audience.

Defining the tone intentionally

Before configuring anything, take a moment to think:
  • Do you want short answers or more detailed explanations?
  • Do you want the chat to frequently recommend your content?
  • Do you want it to avoid certain topics?
This clarity helps create a more consistent experience.

Small rules make a big difference

With simple instructions, you can significantly influence your chat’s behavior. For example:
  • Always recommend related content
  • Be more concise
  • Avoid overly long answers
These small adjustments can make your chat much more useful in everyday interactions.

Consistency builds trust

When your chat consistently responds in the same style, the experience feels more natural. It stops feeling like a generic tool and starts feeling like an extension of your communication.

Archetypes Guide

Read more about this in our Archetypes Guide.

Guiding conversations (Triggers)

Even with great content and a strong personality, there’s one challenge: many people don’t know what to ask. When that happens, your chat may end up being underutilized. A common mistake is assuming users will start conversations on their own. Instead of waiting for questions, think: how can I guide people into the conversation?

The role of triggers

Triggers act as entry points into the conversation. They help users get started with a single click. Instead of thinking about what to ask, they can simply choose an option.

Examples of effective triggers

Some triggers tend to work especially well:
  • “Where should I start?”
  • “What are your best resources?”
  • “Which tools do you recommend?”
  • “Tell me more about your products”
These buttons reduce friction and quickly demonstrate the value of your chat. The easier it is to get started, the more people will interact. And the more people interact, the more value your Attlas delivers.

Creating a visual experience (Themes)

Beyond content and conversation, there is another important factor: how your chat presents itself. First impressions influence how people interact with your Attlas.

Your chat communicates visually too

Colors, typography, and layout are not just aesthetic choices. They help communicate:
  • Identity
  • Professionalism
  • Brand consistency

Consistency with your online presence

When your chat follows the same visual identity as your content, the experience feels more natural. It stops feeling separate and becomes part of your ecosystem. The goal isn’t to attract attention. The goal is to make the experience easier. A good visual design helps users:
  • Understand where to click
  • Feel comfortable
  • Continue the conversation

Testing your chat (Playground)

After configuring your Attlas, there is one step that many people skip — but it makes a huge difference: test before you share.

Think like your users

The Playground allows you to simulate conversations with your chat. The goal is not simply to check whether it works. It’s to understand:
  • How it responds
  • Whether the answers make sense
  • Whether it aligns with what you want to communicate

Ask real questions

A great way to test is to ask questions as if you were an actual user:
  • “Where should I start?”
  • “Do you have anything about this topic?”
  • “Which one do you recommend?”
This quickly helps identify areas that need improvement.

Refine and improve

If a response isn’t good enough, the issue is usually one of the following:
  • Unclear content
  • Missing context
  • Poorly organized sources
The Playground is the perfect place to iterate and improve before exposing your chat to the public.

Sharing your Attlas

Once your chat is ready, it’s time for the most important step: putting your Attlas out into the world.

Where can you use your Attlas?

Your chat can be shared in many different ways depending on your goals. Some of the most common use cases include:
  • Link in Bio: Perfect for creators and social media profiles.
  • Websites and Landing Pages: Embed your chat directly into your website to assist visitors.
  • QR Codes: Ideal for events, physical products, printed materials, and in-person experiences.
The easier it is to access your Attlas, the more it will be used. Don’t hide your link. Place it where people already expect to click.

Sharing options

Learn more in our sharing options.

Track your Attlas performance

The Overview dashboard is where you can understand how your Attlas is performing.
  • Coverage Rate: How well your chat answers questions
  • Views: How many times your chat has been accessed
  • Messages: How many questions users have asked
  • Clicks: Interactions with buttons and links
  • Location: Where your users are coming from
If your coverage rate is low, it may be a sign that your sources need improvement.

Coverage Rate Guide

Learn more in our Coverage Rate Guide.

Your Attlas as an extension of your brand

At the end of the day, your Attlas shouldn’t feel like a generic tool. It should feel like: something created by you, for your audience. And that’s what transforms a simple chat into something truly valuable.
Last modified on June 11, 2026