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The Actions panel, located in the upper-right corner of the platform (next to the Share button), gives you greater control over how your chat behaves. It’s split into three tabs: Personality, Goal and Human in the loop. This page covers the Personality tab, the settings that make conversations feel more natural, personalized and engaging.
Completing this section is optional, but it can significantly improve your users’ experience.
Personality tab

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How does the Personality tab work?

In this tab, you’ll find several options to define your chat’s voice, style and behavior.

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Archetypes

Choose from a variety of archetypes that represent different personalities. Each archetype has its own unique characteristics and directly influences how the chat communicates with users. For example, some archetypes prioritize knowledge and guidance, while others focus on humor, creativity, empathy, or enthusiasm.

Archetypes guide

Explore the 12 Attlas archetypes and discover how personality influences the way your chat communicates.

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Advanced customization

After selecting an archetype, you can fine-tune several settings to make your chat even more aligned with your brand, project, or personal style.
  • Emoji usage: Choose whether the chat should use emojis during conversations.
  • Proactive chat: Allows the chat to ask follow-up questions and offer additional assistance when appropriate.

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Give your chat a personality

Knowledge defines what your chat knows. Personality defines how it communicates. By combining a well-structured knowledge base with a personality tailored to your audience, you can create experiences that feel more natural, consistent and memorable. Experiment with different configurations and find the style that best represents your brand, project, or community.
Last modified on July 18, 2026