Attlas helped Nada Óbvio centralize information, answer repeated questions, and make event information more accessible to participants through an AI Chat, showing how a conversational experience can transform event communication.
The challenge
Events concentrate hundreds of pieces of information in a short period of time.
- Schedule
- Registration
- Tickets
- Workshops
- Documents
But the questions don't start when the event opens its doors; they start days before.
In the days leading up to Nada Óbvio, participants were already seeking information about schedules, tickets, workshops, documents, registration, and food. Meanwhile, the team was manually answering the same questions over and over again.
It was exactly at that moment, 2 days before the event, that Attlas came into action.
The solution
Two days before the event, Attlas was trained with all the official Nada Óbvio content and made available at the link in the event's Instagram bio.
From a single link, participants could ask questions about the schedule, tickets, workshops, documents, registration, and much more.
All through a conversational experience.
- Without searching pages
- Without opening documents
- Without relying on the team
- Without waiting hours for an answer
What participants searched for most
Beyond the numbers, Attlas showed exactly which information sparked the most interest during the event.
Most frequent questions
- Schedule
- Workshops
- Registration
- Tickets
- Online participation
- Venue
Most accessed content
In addition to the questions asked by participants, Attlas also directed access to the most important event information through Triggers — interactive buttons that start conversations and make content discovery easier.
Based on the most frequent questions, we organized the main topics in just a few clicks.
The result exceeded our expectations: hundreds of participants quickly accessed important information without needing to browse pages or search for documents.
This data helps the organization better understand participant behavior and identify which information deserves more emphasis in future editions.
Time saved
Answering 437 messages manually, considering an average time of 2 minutes per conversation, would take approximately: 14 hours of support.
Time that the team could dedicate to organizing the event while Attlas automatically answered the most frequent questions.
Meanwhile, Attlas answered each message in an average of just 4.2 seconds, providing immediate access to event information throughout the participants' journey.
Access to information
More than just answering questions, Attlas made Nada Óbvio's information much more accessible. Instead of browsing through pages, documents, and links, you just had to open the chat and ask a question.
The result was a simpler experience for participants and much more efficient communication for the organization.
Fewer repeated questions
Answering questions is part of organizing any event.
Answering the same questions dozens of times? That's not.
By automating the most frequent questions, Attlas reduced the need for manual support and allowed the team to direct their time to what really mattered: the participant experience.
Turning conversations into insights
Each conversation also generated important data for the event organization.
Attlas made it possible to identify:
✔ Most searched topics.
✔ Most accessed content.
✔ Recurring questions.
✔ Opportunities to improve communication.
These insights help prepare future editions with clearer communication and even simpler access to information.
What this case study showed us
More than validating a technology, Nada Óbvio validated an idea.
The answers already existed.
The challenge was never a lack of information.
The real challenge was making it accessible at the moment people needed it.
In just three days, Attlas showed that a conversational experience can reduce repeated questions, facilitate access to information, and generate valuable data for event organization.
What did the Nada Óbvio team think?
Turn your event information into a conversational experience
Nada Óbvio showed that an AI Chat can make event information much more accessible, reduce repeated questions, and improve the participant experience.
Now it's your turn.
Turn your event information into an AI Chat and let your audience find answers in seconds.
Fewer repeated questions. More time to create memorable experiences.