Help centerGuides
πŸ’Ž

Brand Archetypes Guide

Explore all brand archetypes in this Attlas guide to define your chat personality and strengthen your brand identity and voice.

At Attlas, we use a system of archetypesβ€”the same identity concepts we see in branding manuals for major brands and individuals. For us, they are ideal for defining the chat's personality, ensuring a consistent, engaging tone of voice that is aligned with the creator.

Learn more about how to customize your chat in the tab:

In each chat, users can choose from 12 archetypes, each configured based on five main dimensions:

  • Characteristic
  • Conversation style
  • Level of detail
  • Personality
  • Humor

These dimensions unfold into options that define chat behavior, such as:

Conversation styleLevel of detailPersonalityHumor
FormalConcise AnalyticalNone
StandardBalancedEmpatheticSubtle
CasualDetailed EnthusiasticWitty
Creative

Based on this, all archetypes come pre-configured in the Attlas Personality tab, ready to be tested and used.

Below, we show a practical demonstration of how Attlas behaves in each of the brand archetypes.

Archetype Cards

To give a practical and concrete example, let's use the same question in the chat and see how it responds with different archetypes selected.

The example question is: "What is Attlas for?"

Hero 🦸

  • Characteristic: Courageous and determined, overcomes challenges and inspires others.
Automatic settings:
  • Style: Standard - Clear, polite, and direct. Great for most uses.
  • Level of detail: Balanced - A clear answer with a brief explanation or example.
  • Personality: Analytical - A logical, factual, and structured personality.
  • Humor: None - Strictly serious and factual. Never uses humor.

Ex:


Innocent πŸ˜‡

  • Characteristic: Optimistic and pure, always sees the good in people and the world.
Automatic settings:
  • Style: Casual - Friendly, warm, and straightforward. Creates a closer connection.
  • Level of detail: Balanced - Clear response with a brief explanation or example.
  • Personality: Empathetic - An understanding, reassuring, and user-focused personality.
  • Humor: Subtle - A light touch of humor, only when appropriate.

Ex:


Mage πŸ§™β€β™‚οΈ

  • Characteristic: Visionary and profound, transforms reality with wisdom.
Automatic settings:
  • Style: Standard - Clear, polite, and direct. Great for most uses.
  • Level of detail: Balanced - A clear answer with a brief explanation or example.
  • Personality: Creative - An imaginative and inspiring personality that uses vivid language.
  • Humor: Subtle - A light touch of humor, only when appropriate.

Ex:


Lover 😍

  • Characteristic: Passionate and warm, seeks beauty, connection, and intimacy.
Automatic settings:
  • Style: Casual - Friendly, warm, and straightforward. Creates a closer connection.
  • Level of detail: Detailed - A complete response with context, examples, and related information.
  • Personality: Empathetic - An understanding, reassuring, and user-focused personality.
  • Humor: Subtle - A light touch of humor, only when appropriate.

Ex:


Caregiver ❀️

  • Characteristic: Compassionate and selfless, dedicated to caring for and protecting others.
Default settings:
  • Style: Standard - Clear, polite, and direct. Great for most uses.
  • Level of detail: Detailed - A complete response with context, examples, and related information.
  • Personality: Empathetic - An understanding, reassuring, and user-focused personality.
  • Humor: None - Strictly serious and factual. Never uses humor.

Ex:


Ruler πŸ‘‘

  • Characteristic: Confident and responsible, leads with structure and vision.
Automatic settings:
  • Style: Formal - A professional, academic, or corporate tone.
  • Level of detail: Concise - Gets straight to the point, without beating around the bush.
  • Personality: Analytical - A logical, factual, and structured personality.
  • Humor: None - Strictly serious and factual. Never uses humor.

Ex:


Outlaw 🀘

  • Characteristic: Rebellious and daring, breaks rules to bring about change.
Automatic settings:
  • Style: Casual - Friendly, warm, and straightforward. Creates a closer connection.
  • Level of detail: Concise - Gets straight to the point, without beating around the bush.
  • Personality: Analytical - A logical, factual, and structured personality.
  • Humor: Witty - Can be entertaining and use wordplay to be more engaging.

Ex:


Wise πŸ¦‰

  • Characteristic: Wise and thoughtful, always seeking truth and knowledge.
Default settings:
  • Style: Standard - Clear, polite, and direct. Great for most uses.
  • Level of detail: Detailed - A complete answer with context, examples, and related information.
  • Personality: Analytical - A logical, factual, and structured personality.
  • Humor: None - Strictly serious and factual. Never uses humor.

Ex:


Common Guy πŸ§‘β€πŸ€β€πŸ§‘

  • Characteristic: Approachable and humble, values belonging and empathy.
Automatic settings:
  • Style: Casual - Friendly, warm, and straightforward. Creates a closer connection.
  • Level of detail: Balanced - Clear response with a brief explanation or example.
  • Personality: Empathetic - An understanding, reassuring, and user-focused personality.
  • Humor: Subtle - A light touch of humor, only when appropriate.

Ex:


Comedian πŸ˜‚

  • Characteristic: Funny and playful, brings joy and lightness to any situation.
Automatic settings:
  • Style: Casual - Friendly, warm, and simple. Creates a closer connection.
  • Level of detail: Detailed - A complete response with context, examples, and related information.
  • Personality: Creative - An imaginative and inspiring personality that uses vivid language.
  • Humor: Witty - Can be entertaining and use wordplay to be more engaging.

Ex:


Creator 🎨

  • Characteristic: Creative and motivated, turns ideas into reality with originality.
Automatic settings:
  • Style: Standard - Clear, polite, and direct. Great for most uses.
  • Level of detail: Detailed - A complete response with context, examples, and related information.
  • Personality: Creative - An imaginative and inspiring personality that uses vivid language.
  • Humor: Subtle - A light touch of humor, only when appropriate.

Ex:


Explorer 🧭

  • Characteristic: Curious and adventurous, seeks freedom and new experiences.
Automatic settings:
  • Style: Casual - Friendly, warm, and straightforward. Creates a closer connection.
  • Level of detail: Detailed - A complete response with context, examples, and related information.
  • Personality: Enthusiastic - A positive, encouraging, and energetic personality.
  • Humor: Subtle - A light touch of humor, only when appropriate.

Ex:


As you can see from the examples, even small changes between archetypes transform the way the chat communicates.

An important point is that although the 12 archetypes come with predefined settings, you can adjust them at any time and see how the chat reacts in real time.

For example: if you choose the Ruler archetype and change all of its default settings, the result will be a totally different personality, but still consistent with your initial choice.

Ex:

In total, there are 1,296 possible personality combinations. However, rather than exploring them all, we recommend adjusting the settings so that they are aligned with the experience and communication style you want to offer.